Portfolio

Sanford Fitelson - Schwarzkopf & Henkel

Led the packaging development of 12 new products in less than six months which included pricing, color matching, ship testing, and BOM and specification issuance.

Sanford Fitelson - Herbalife

Provided packaging expertise for the successful launch of multiple new lines of products including a kids line of shakes and vitamins as well as new digestive health products such as flavored Fiber Complex and Aloe Powders.

Sanford Fitelson - Neutrogena

Led the original launch of the entire Neutrogena Men's line of products as well as the redesign of the Sun and Rainbath lines of products.

Sanford Fitelson - Hunt-Wesson

Developed new rectangular Wesson bottle for efficiencies throughout the supply chain.